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Kumkum or Sindoor (Vermilion) has a religious significance in Hinduism. It is primarily used as Tilak by everybody and especially as Sindoor by married women on their foreheads. Kankavati in the shape of a bird (Kankavati is a box used in Hindu Puja to contain little amounts of kumkum, rice, haldi, and sindoor) makes a lovely gift or as wedding and Pooja favors. Ideal for keeping at home and decorating, as well as gifting to families during festivals and decorating purposes, and can also be presented as a memento.